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Privacy Policy

Effective January 1, 2007



1. Collection of Information.

ThePopularGuide.com collects information from individuals when such individuals voluntarily complete online forms which may or may not be accompanied by a pre-checked or non-pre-checked checkbox indicating that such individuals consent to receiving marketing communications from ThePopularGuide.com, affiliates of ThePopularGuide.com, or from other entities which may acquire this information from ThePopularGuide.com via sale, lease, or license of said information. Marketing communications may be either online or offline, where online may refer to email, web page banner advertisements, or any other medium which is Internet-based, and where online may refer to postal mail, telephone marketing, television and or radio advertising, or any other medium which is not Internet-based.

Information collected will generally include, but may not be limited to, full name, date of birth, telephone number, mailing address (including city, state or region, country, and postal code), email address, salary range, level of education, marital status, hobbies, and interests. The individuals providing this information do so on a completely voluntary basis, without coercion or obligation, however individuals may receive incentives to provide such information from ThePopularGuide.com, ThePopularGuide.com affiliates or clients.

ThePopularGuide.com may automatically collect other information, as technology provides, during an individual's visit to a ThePopularGuide.com web page. Site usage patterns, IP address, and date and time information are among the attributes which are collected automatically by ThePopularGuide.com. ThePopularGuide.com reserves the right to include this information in the complete collection of Individual information that is furnished to ThePopularGuide.com by a visiting individual, and may additionally offer this information for sale, lease, or licensed use to third parties.

ThePopularGuide.com may receive information about individuals from third parties, data aggregators, data brokers, or other entities, including publically available information.

It is the policy of ThePopularGuide.com not to knowingly or willingly collect information about minors (children under the age of 18). It is the policy of ThePopularGuide.com not to knowingly or willingly sell, lease, or otherwise transfer information about minors to any other party, for any purpose other than an explicit direction to comply with applicable law.



2. Use of collected information

ThePopularGuide.com reserves the right to use collected information for any lawful purpose, at the sole discretion of ThePopularGuide.com. Uses of this information may include, but are not limited to:

  • Data aggregation
  • Data hygiene
  • Market research
  • Dissemination of marketing communications from ThePopularGuide.com, ThePopularGuide.com affiliates and clients, or any other party which may have rightful access to collected information, either directly or via business with ThePopularGuide.com or an affiliate or client of ThePopularGuide.com.

As a result, ThePopularGuide.com may transfer, via sale, lease, license, or other agreement, collected data to ThePopularGuide.com affiliates, clients, data aggregators, data brokers, or other entities, at ThePopularGuide.com's sole discretion. ThePopularGuide.com may or may not limit the receiving entities' use of collected information.



3. Opt out policy

ThePopularGuide.com maintains strict compliance with US Federal legislation regarding the maintenance and transfer of personal information collected by ThePopularGuide.com. Any individual may choose to preclude the use or transfer of his/her personal information from ThePopularGuide.com to other parties by submitting a written request or, in the case of email marketing communications originating from ThePopularGuide.com's equipment, by clicking the opt-out link contained in every marketing email sent by ThePopularGuide.com. This is in keeping with best business practice and applicable law. ThePopularGuide.com may preserve this request indefinitely, as evidence of the "opt out" transaction, and to maintain compliance with applicable law. Written requests for opt out should include enough information to uniquely identify the individual making the request. Send written requests to:
PERMANENT REMOVAL DEPARTMENT
POB
CITY, STATE ZIP

Once an opt out request is received, and if the information provided is sufficient to effect an opt out, ThePopularGuide.com will permanently mark all data associated with the individual as opted out within a time which is the lesser of (a) a window set forth by law, or (b) 5 U.S. business days.

ThePopularGuide.com reserves the right to transfer information about opted out individuals for the sole purpose of compliance with applicable law.



4. Other concerns

ThePopularGuide.com may indemnify its affiliates, clients, and vendors from any and all damages arising from the use of data collected by ThePopularGuide.com. ThePopularGuide.com may require indemnification from its affiliates, clients, and vendors from any and all damages arising from the use of data collected by ThePopularGuide.com.

This policy is subject to change at any time. Any right not enumerated in this policy is implicitly reserved by ThePopularGuide.com.

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